Certified Blog Entrepreneurship Course by AdMU

Certified Blog Entrepreneurship Course by Ateneo and DigitalFilipino.com October 16 to December 18, 2010

source:  http://www.ateneo.edu/index.php?p=120&type=2&sec=26&aid=8832

Entrepreneurs and marketing practitioners today are recognizing the power and influence of bloggers to generate awareness, ignite conversations, and inspire people to action.
However, very few blog marketing entrepreneurs today can help in blog and content creation for the long term.

Come up with new and inspiring ideas to push organizations, brands and individuals use the blog and tap its potential to reach business objectives and bottom line.

The Ateneo – DigitalFilipino Digital Entrepreneurship Program launched this Blog Entrepreneurship Course with the aim of creating a movement – to encourage the growth of professionals with expertise in this field – and serve the growing needs of businesses locally and internationally.

Instruction Methodology:
This program combines face-to-face lectures, online course access, hands-on activities, and consultation. However, it can also be taken fully online.

The course has three modules:

Module 1: Blog Launch, Copywriting, and Basic Promotions
This 3-week course teaches the student on how to:

• Identify goals, target audience needs, and potential.
  
• Build a blog site and content plan.
  
• Roll out the site and perform basic promotions.
  
• Reach out to fellow bloggers and build a community.
  
• Monitor and improve performance.
  

For the hands-on project, the student is tasked to produce a blog, follow an agreed-upon content plan and promote. The overall performance of the student’s blog during the allotted timeframe shall serve as basis for grading.

Schedule:

Lecture/Webinar - October 16, 2010

One-on-One Consultation Day / Webinar - October 26, 2010 (optional)

Project Presentation / Webinar - October 30, 2010

Final Project Deadline - November 6, 2010
Venue at PLDT Convergent Technology Center Building, Ateneo de Manila University, Loyola Heights Quezon City from 1 pm to 5 pm.

Module 2: Blog Marketing and Advertising
This three-week course teaches the student how to:

• Tap blogs in various ways for promotion, awareness and support for marketing and entrepreneurship.
  
• Understand the available blog advertising platforms and costing and to analyze a blog’s effectiveness.
  
• Profile blogs and bloggers based on their reach and influence.
  
• Design a blogger relationship program, blog campaign and advocacy partnership.
  
• Review and measure effectiveness of your blog marketing and advertising program
  

For the hands-on project, the student is tasked to design and run a blog marketing and advertising program. The overall performance of the said campaign during the timeframe allotted shall serve as basis for grading.

Schedule:

Lecture/Webinar - November 6, 2010

One-on-One Consultation Day / Webinar - November 12, 2010 (optional)

Project Presentation / Webinar - November 19, 2010

Final Project Deadline - November 26, 2010

Venue at PLDT Convergent Technology Center Building, Ateneo de Manila University, Loyola Heights Quezon City from 1 pm to 5 pm.

Module 3: Blog Monetization and Business
This three-week course teaches the student on how to:

• Generate income through blogging.
  
• Offer blog creation, blog marketing, blog advertising placement and content development as businesses.
  
• Build a blog content writers network.
  
• Build a blog advertising network
  

For the hands-on project, the student is tasked to come up with a blog marketing service and roll it out for a client. The effectiveness of the service during the timeframe allotted shall serve as basis for grading.

Schedule:

Lecture/Webinar - November 27, 2010

One-on-One Consultation Day / Webinar - December 4, 2010 (optional)

Project Presentation / Webinar - December 11, 2010

Final Project Deadline - December 18, 2010

Venue at PLDT Convergent Technology Center Building, Ateneo de Manila University, Loyola Heights Quezon City from 1 pm to 5 pm.


Target Audience:
Bloggers, entrepreneurs, online retailers, marketing and advertising practitioners, Web developers, PR practitioners, Internet marketers, media managers, content providers, brand managers and everyone involved in marketing or advertising that utilizes the Internet and blogs.

Methodology:
This program combines face-to-face lectures, online course access, hands-on activities, and consultation with trainer Janette Toral and guests.

The courses start and end with a face-to-face session. The rest of the courses are conducted via an online platform, with coaching from an online facilitator. However, participants who are abroad, out-of-town or unable to join the physical lectures can take this course purely online through the Webinar, online course access and forums. In addition, all face-to-face sessions are videotaped and uploaded to bring the advantage of physical lectures to purely online learners.

Below are the corresponding registration fees:

Introductory Regular Rates:

• Option 1: Blended (face-to-face and online) FULL PROGRAM - P25,000
  OR pay per module rate of P9,900
  
• Option 2: Online Learning FULL PROGRAM - P20,000
  OR pay per module rate of P7,900
  

Introductory Early Bird Rates:

• Option 1: Blended (face-to-face and online) FULL PROGRAM - P22,000
  OR pay per module rate of P8,900
  
• Option 2: Online Learning FULL PROGRAM - P17,000
  OR pay per module rate of P6,900
  

*Early Bird rate is valid if registered and paid on or before September 16, 2010.
*Inclusive of VAT, snacks, online course access and certification fees

How to Register

• Visit www.influentialblogger.net for registration and further details
• Or contact us at +632.426.6001